GenericInsight.ai was founded with a clear mission: help generic pharmaceutical companies and off-patent brands win more tenders at better prices through AI-driven insights. Our team watched smaller generics struggle against larger competitors, often losing tenders or cutting prices to unprofitable levels. We saw the uneven playingfield, where large corporations had access to analytics and data scientists which were out of reach for smaller actors. We knew there was a better way – one that combines deep industry know- how with the power of artificial intelligence.